During the execution of a project to develop a new software product, the project team delivers functional increments to the client for feedback. However, the client's priorities shift, and certain features originally planned are no longer critical for their operation. How should the project manager ensure that the project continues to deliver business value?
Realign the project scope and activities with the client's new priorities to ensure continued delivery of valuable features.
Conduct a cost-benefit analysis based on the original project requirements to determine if the planned features should still be developed.
Insist on delivering the project according to the initial agreement to avoid the complexities of changing the project scope.
Delay the project to reassess its viability in light of the client's shifted priorities before making any changes.