During the execution of a project, you notice that the deliverables are consistently failing to meet certain quality metrics which were defined in the project quality management plan. What should be the first step in recommending options for improvement?
Enhance the quality metrics to ensure stricter compliance by the project team.
Conduct a root cause analysis to understand why these quality gaps are occurring.
Request additional funding to invest in higher-quality materials.
Reassign team members to areas where their skills are better suited.